Nutella shocks to become Myer's top-selling Christmas gift - The Age Very large text size Melburnians sure love Nutella - so much so that, to Myer's shock, personalised jars of the hazelnut spread are the department store's top-selling item this Christmas. Myer has sold more than 400,000 personalised jars across the state, 50,000 at the flagship store in Melbourne alone. At $12.95 a jar, that's quite a tidy profit.